MRKT 378 - Public Relations:Corporate Communication,Information Management

Institution:

Vanguard University of Southern California

Subject:

Description:

This course examines the management and control of information within a corporate body. Students will deal with single concepts, such as shaping and producing highly focused advertisement, press releases, fact sheets, backgrounders, etc. Students will be expected to create and present detailed approximations of final, printed projects sufficiently clear and detailed as to convince a client of the viability of the various solutions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vanguard.edu

Phone Number:

(714) 556-3610

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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