MCOM 400 - Research Methods

Institution:

University of South Dakota

Subject:

Description:

The study and application of mass communication research methods in advertising, broadcast, print and public relations. Includes an introduction to survey research, content analysis and experimental design. Practical training in the processing, interpretation and presentation of data will be provided. Prerequisites and Corequisites Course prerequisites: ENGL 101 and SPCM 101 and MCOM 151 and ENGL 203 or equivalents and an advanced composition course Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.USD.EDU

Phone Number:

(605) 677-5301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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