BADM 470 - Marketing Planning and Strategy

Institution:

University of South Dakota

Subject:

Description:

Marketing Planning and Strategy is the study of the development, evaluation, and implementation of marketing strategy in complex environments. Students become familiar with the range of decisions implicit in strategic market planning and develop skills in using a variety of analytical frameworks for making decisions through the use of case analyses and simulation games. Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 1-3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.USD.EDU

Phone Number:

(605) 677-5301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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