BUS 461 - International Marketing Management

Institution:

University of San Francisco

Subject:

Description:

Prerequisites: BUS - 302 , Senior standing, and either BUS - 350 , BUS - 360 , or BUS - 363. Principles and applications of marketing in the international environment. Focus on economic, socio-cultural, political, and ethical constraints on the marketing function in the multinational firm. Development of product, promotion, pricing, and distribution strategies appropriate for global markets.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.