BUS 480 - Hospitality Marketing and Sales

Institution:

University of San Francisco

Subject:

Description:

Prerequisites: BUS - 302, BUS - 384, Hospitality Majors and Minors only. Marketing and sales strategies designed to maximize hotel and food and beverage revenue and profitability. Course will cover revenue management principles, marketing principles, sales department deployment, group sales, meeting space utilization, public relations, advertising, SEO, and distribution.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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