BUS 302 - Marketing Management

Institution:

University of San Francisco

Subject:

Description:

Prerequisites: ECONUG - 101, ECONUG - 102, MATH - 106, BUS - 201, BUS - 202 and Junior standing. This course introduces fundamental marketing concepts and theories, and demonstrates their applications and practices. Topics include market and competitive analysis, market segmentation and targeting, product positioning, brand and product management, pricing issues, advertising and promotion campaigns, and channels of distribution. Cases and projects are used to highlight these topics, illustrate marketing concepts and theories in practices, and allow students to apply them in real company situations.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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