BUS 361 - Advertising and Promotion Strategy

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: BUS - 302 and Junior standing. The fundamentals of advertising and promotion from the marketing manager's perspective. Topics include: establishing objectives, managing an advertising agency, understanding characteristics of various media, developing an advertising and promotion plan for a product or service.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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