BUS 360 - Marketing Research

Institution:

University of San Francisco

Subject:

Description:

Prerequisites: MATH - 106, BUS - 302 , and Junior standing. Introduction to the role of marketing research in various marketing decisions. Identification of information needed, types of research designs, methods of data collection, interpretation of findings, evaluation of research, and relationship to marketing concerns and actions.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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