BUS 366 - Customer Satisfaction

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: BUS - 302 and Junior standing. This course explores the theoretical underpinnings of customer satisfaction, its importance in the marketplace and the process of delivering and maintaining desired levels of customer satisfaction. Particular attention is given to understanding the close links among the operations, human resource, and marketing functions and their effect on organization structure and customer satisfaction.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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