BUS 464 - Marketing Strategy and Planning

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: BUS - 302 and Senior standing. This course focuses on the development and implementation of marketing strategies that help firms achieve a sustainable competitive advantage. A computer program is used to simulate a competitive, market-driven environment. Students participate as marketing managers of firms which directly compete with other firms for sales, market share, and profits. Decisions involve product development and repositioning, pricing, channels of distribution, sales force, advertising, and marketing research.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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