BUS 492 - Marketing Management

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: HCP students only. Examines the broad socioeconomic, political, regulatory, ethical and technological environment of a firm from both a global context and from the firm's immediate environment of customers, partners and competitors. The course analyzes the business opportunities and the actions the firm can take in product design, pricing, promotion and distribution.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.