BUS 363 - Consumer Behavior

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: BUS - 302 and Junior standing. A study of individual and group buying behavior with an emphasis on the consumer as the focal point of the economic system. An interdisciplinary approach drawing on insight from the behavioral sciences. Includes application to practical marketing situations.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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