COMS 341 - Advertising Principles and Practice

Institution:

University of San Francisco

Subject:

Description:

Prerequisite: CM - 103 and a satisfied writing requirement in Core Area A: Foundations of Communication. This course surveys advertising as communication and examines its place in a free society where corporate rhetoric best serves the community when ethically sound. Areas covered: history, the modern marketplace, societal effects, best practices, creativity, communication, ad placement and critical evaluation.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usfca.edu/

Phone Number:

(415) 422-5555

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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