BUS 462 - International Marketing

Institution:

University of Saint Francis-Fort Wayne

Subject:

Description:

(3 Hrs) Methods of establishing and servicing international and global markets amid the complexities of differing cultures, legal and business environments. Focus on identifying potential target markets, product development, pricing, promotion, and distribution strategies. Spring, even years Prerequisites: BUS 307; BUS 281

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sf.edu

Phone Number:

(260) 399-7700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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