BUS 487 - Global Marketing Strategies

Institution:

University of Detroit Mercy

Subject:

Business Administration

Description:

Prerequisites: BUS 312 Explores and analyzes current global markets and marketing strategies in relation to their political, financial and cultural risk and opportunity. Specific topics include: global technological alliances for developing core competence, products and services; globalization versus customization of the product mix; great global product successes and failures; assessing global markets such as NAFTA, EU, LAIA and MERCOSUR, CIS, ECOWAS, ASEAN, China and the Pacific Rim; and ethics of global marketing strategies. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udmercy.edu

Phone Number:

(313) 993-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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