BSE 3630 - Marketing Channels and Emerging Technology

Institution:

North Park University

Subject:

Description:

An analysis of marketing channels as systems of interrelated and interdepend-ent organizations engaged in marketing goods and services to industrial, insti-tutional, or household consumers. Behavioral dimensions of channel relations such as communication procedures, roles of channel members, and conflicts within the distribution network are discussed. Construction of effective and efficient distribution networks of manufacturers, wholesalers, retailers, transportation, and Internet based firms are emphasized. In particular, this course focuses on retail management and Internet marketing management. Prerequisite: BSE 2610 and CSIS 1010.

Credits:

2.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northpark.edu

Phone Number:

(773) 244-6200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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