BSE 3650 - International Marketing

Institution:

North Park University

Subject:

Description:

Challenges facing companies that enter and operate in foreign markets. International marketing objectives, strategies, and policies are investigated, with an emphasis on foreign market selection. Corporate adaptation of products, distribution channels, and communications to fit each foreign market is addressed. Prerequisite: BSE 2610

Credits:

2.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northpark.edu

Phone Number:

(773) 244-6200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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