BSE 3660 - Service/Hospitality Marketing

Institution:

North Park University

Subject:

Description:

A comparison of marketing products with the marketing of services, with an emphasis on the hospitality industry. Services are intangible, cannot be stored, and typically are produced and consumed at the same time. Services are quite variable because they are dependent upon who provides them as well as where and when they are provided. Internal training and motivation of customer contact employees and service personnel are discussed. Technical quality and functional quality determine overall service quality. Prerequisite: BSE 2610

Credits:

2.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northpark.edu

Phone Number:

(773) 244-6200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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