BSE 2610 - Foundations of Marketing

Institution:

North Park University

Subject:

Description:

An introduction to the marketing function in private and public organizations, designed to provide students with an overview of marketing concepts, tools, and methods of analysis. The course takes a practical, managerial approach to managing the marketing process. Steps in the marketing process, including market research, segmentation, targeting, positioning, the four P's (product, place, price, promotion) are explored, along with concepts of customer value and satisfaction, competitive analysis, brand strategy, consumer behavior, advertising, and the impact of the internet on marketing strategy and implementation. Prerequisite: BSE 1010. For students intending to major in business this course can be taken at the same time as BSE 1010.

Credits:

3.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northpark.edu

Phone Number:

(773) 244-6200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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