BSE 3620 - Integrated Marketing Communication

Institution:

North Park University

Subject:

Description:

An analysis of marketing communication with an emphasis on business com-munication. Marketing decisions concerning message design, target markets, and media audiences. Evaluation of media vehicles, perceptual, social, cultural, and technological determinants of message and writing form, style, and content. Prerequisite: BSE 2610

Credits:

3.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.northpark.edu

Phone Number:

(773) 244-6200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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