MBAA 606 - Marketing Management

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours This course is concerned with the role of marketing in a market economy and within modern organizations. Emphasis will be placed upon marketing concepts and activities which comprise successful marketing practices. The student will be introduced to decision-making tools in such areas as product development and positioning, pricing strategy, supply chain management, and integrated marketing communications. Prerequisite: MBAA 604.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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