TOUR 382 - Marketing and Selling Travel and Tourism

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours Provides an in-depth examination of travel and tourism marketing from both the supplier and destination perspectives. Case studies are extensively utilized to discuss product development, pricing management, sales strategies, service practices, promotion methods, and distribution channels, both personal and electronic. Prerequisite: MRKT 365.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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