ENTR 476 - Entrepreneurial and Small Business Marketing

Institution:

Loyola Marymount University

Subject:

Description:

3 Semester Hours Whereas traditional marketing courses often assume that marketers are operating in a predictable environment with generous budgets, this course examines shoestring methods to be used under conditions of considerable uncertainty. Prerequisite: MRKT 365.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lmu.edu

Phone Number:

(310) 338-2700

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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