Business 380 - Marketing

Institution:

Calvin University

Subject:

Description:

F and S. A study of the principles and practice of planning and controlling marketing programs, including the conception, development, pricing, promotion, and distribution of ideas, goods, services, experiences, and values that attempts to satisfy individual and organizational needs and objectives. Prerequisite: Economics 221.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calvin.edu

Phone Number:

(616) 526-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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