THM 420 - Services Marketing

Institution:

Black Hills State University

Subject:

Description:

Unique Course Seeks to develop an understanding of service as a product or component of a product. The course provides students with the opportunity to gain an appreciation for the unique challenges inherent in marketing and managing services and service products. Topics include service design and delivery, service quality and standards, and the roles played by both service provider and customer, particularly in the hospitality and tourism industry. Additional Fee: An additional 'Mandatory Fee' applies to this course.PreRequisite: BADM-370 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bhsu.edu

Phone Number:

(605) 642-6011

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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