BADM 465 - Integrated Marketing Communications

Institution:

Black Hills State University

Subject:

Description:

Unique Course This is a strategic approach to developing synergy between the various communication tools available to companies. Students will examine the use of advertising, personal selling, sales promotions, and public relations. The impact of Internet communications will also be addressed. Students will learn how these tools may be used together to develop strategies for communicating with consumers, publics, suppliers, companies within distribution systems, and business-to-business markets within the global marketplace. Additional Fee: An additional 'Mandatory Fee' applies to this course.PreRequisite: BADM-370 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bhsu.edu

Phone Number:

(605) 642-6011

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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