BADM 475 - Consumer Behavior

Institution:

Black Hills State University

Subject:

Description:

Common Course Number & Description This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. PreRequisite: BADM-370 3 semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bhsu.edu

Phone Number:

(605) 642-6011

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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