MKTG 457 - Marketing Strategy

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisite, MKTG 304. The primary objective of this course is to explore issues in strategic marketing and key factors that influence the formulation of marketing strategy. The course devotes a fair amount of attention to marketing issues confronting multi-product, multi-market, and multinational organizations. The course emphasizes learning-by-doing with the objective that students internalize rather than memorize strategy-related issues, concepts, and approaches. Students are also expected to learn to present persuasive oral and written reports. The course features a semester-long marketing simulation project, several case analyses and involves substantial amount of work in teams. (Offered every semester). 3 credi

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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