MKTG 407 - Marketing Research

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisites, MGSC 209, and either MKTG 200 or 304. Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. (Offered fall semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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