MKTG 304 - Principles of Marketing

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisite, ECON 200. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. (Offered every semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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