MKTG 200 - Fundamentals of Marketing

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

An introductory course in marketing for non-business majors. The primary objectives of this course are to develop an understanding of the marketing philosophy, the marketing processes and institutions, and to develop management-oriented decision-making skills. (Offered fall semester.) 3 credits

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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