COM 401 - Persuasive Speaking

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisites, COM 101, 210, or other approved public speaking course. Designed for advanced students, this course focuses on persuasive public speaking skills used in politics, social change, organizational needs, sales presentations, news media coverage, and commercials, and highlights discrete factors in persuasion, such as problems in determining the effect of persuasive messages, source credibility, and message variables. (Offered spring semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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