FTV 449 - International Marketing and Distribution

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisite, FTV 360. An examination of the role of marketing, distribution and exhibition in the international motion picture and television industries. Students will investigate domestic and major international marketing areas and learn how publicity and advertising campaigns, distribution platforms, distributor-exhibitor relations, distribution deals, release patterns and campaign design/implementation differ from area to area. (Offered spring semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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