FTV 373 - Copy Writing

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisite, FTV 230. A comprehensive introduction to the art and craft of copy writing, with emphases given to creative strategy, advertising's ethical dimension, and various formats for print and electronic media. Copy writing assignments offer the student hands-on experience in this information age skill to prepare students for the creative challenges of the advertising or related marketing communications industries. (Offered every semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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