FTV 419 - Entertainment Marketing and Promotion

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisites, MKGT 200, FTV 230, 231, 305, or consent of instructor. An overview of the entertainment marketplace, focusing on the capabilities of the major studios. This course offers an application of advertising, marketing, and public relations principles to the motion picture and television industries through the development of motion picture marketing plans, including positioning statements, media and promotional plans, and synergistic activities. (Offered every semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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