FTV 370 - Internet Communications

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisites, FTV 230, 231. An overview of the ways in which electronic communications channels and tools have transformed the practice of public relations and advertising. Study and practice in using and evaluating programs of communication using electronic tools. Emphasis will be on the effective use of these tools in managing relationships with key target audiences in support of organizational goals and objectives. Fee: $75. (Offered every semester.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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