FTV 273 - Student Advertising Agency

Institution:

University of Massachusetts Global (formerly Brandman University)

Subject:

Description:

Prerequisites, FTV 230, MKTG 200. This class provides an introduction to the culture and operations of an advertising agency. Students conceptualize, develop, and create a sales presentation of a real advertising campaign for a real client. Students make a formal pitch for the business from the client, competing with other universities for the privilege of implementing their campaign. (Offered interterm or spring.) 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brandman.edu/

Phone Number:

(949) 341-9800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.