BUS 575 - Marketing Theory

Institution:

California Lutheran University

Subject:

Description:

Marketing Theory is about understanding and appreciating the basic concepts and fundamentals of marketing and how they can be applied toward improving the prospects of companies faced with the opportunities and challenges of doing business beyond the year 2000. The materials are up-to-date and "real world", and an effort is made to relate to the situations and realities that students are experiencing in their jobs. The student will assess and solve marketing problems.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.callutheran.edu/

Phone Number:

(805) 492-2411

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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