BUS 473 - Marketing Management

Institution:

California Lutheran University

Subject:

Description:

Focuses on the effective design and management of the marketing function in a business organization and the development of effective marketing programs. Topics include strategic marketing plans organization and incentive structures for the sales force, product launch, marketing communication and integration with other essential management functions.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.callutheran.edu/

Phone Number:

(805) 492-2411

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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