CIA 7073 - Production and Marketing II

Institution:

California Institute of Integral Studies

Subject:

Description:

Building on work from The Business of Art, the objective in Production and Marketing is to prepare the student-artist to put their work out into the world. Students will be engaged in every aspect from fundraising to marketing to producing an arts event. We will be acquiring skills in all areas of artistic production and marketing, including the following: creating a budget, writing a fundraising letter, booking space, hiring crew, writing a press release, developing a marketing plan, and collaborating with other artists. Students are expected to investigate their own field of interest and to assess the unique needs of that genre (e.g., students may investigate the publishing or recording industry; they may examine the needs and demands of gallery showings or theater production). Students may also get assistance in creating portfolios, résumés, curriculumvitae, artist statement, web design, and portfolio in this class.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ciis.edu

Phone Number:

(415) 575-6100

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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