MKT 353 - Integrated Marketing Communications Spring

Institution:

California Baptist University

Subject:

Description:

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, directmarketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of themarketing strategy of the organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calbaptist.edu

Phone Number:

(951) 689-5771

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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