MKT 313 - Retailing and Merchandising Fall

Institution:

California Baptist University

Subject:

Description:

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationshipmanagement, supply chainmanagement, customer buying behavior,merchandising, space planning and layout, and store management.While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.calbaptist.edu

Phone Number:

(951) 689-5771

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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