BUAD 301 - Principles of Marketing

Institution:

Briar Cliff University

Subject:

Description:

Study of the concepts and problems concerned with the flow of goods and services to the consumer. An analysis will be made of the following: Marketing functions, wholesale and retail institutions, and internal and external factors affecting activities. Prerequisite: ECON 200 or 202 or permission of instructor Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.briarcliff.edu

Phone Number:

(515) 419-2656

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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