GDES 330 - Package Design

Institution:

Briar Cliff University

Subject:

Description:

This course will introduce the students to the techniques and processes associated with package design. The course stresses three main objectives: craftsmanship, composition and concept. Craftsmanship includes tools and materials and how to use them, with a heavy emphasis on precision and presentation. Composition builds upon the principles covered in Design, Typography, Production and Graphic Communications and stresses the gestalt principles of visual perception as a foundation for understanding compositional problems. Conceptually the course covers design as a form of aesthetic expression and as a means of effective package design and communication. The student is asked to solve problems using conventional as well as more experimental methods. Fall

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.briarcliff.edu

Phone Number:

(515) 419-2656

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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