BUAD 305 - Consumer Behavior

Institution:

Briar Cliff University

Subject:

Description:

The major objective of this course is to find out why people buy what they buy, when they buy and where they buy. Behavioral and social influences on the buying process will also be examined. This information is then used to more effectively plan marketing programs. Prerequisite: BUAD 301, PSYC 110 is recommended Fall

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.briarcliff.edu

Phone Number:

(515) 419-2656

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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