MCOM 463 - Public Relations Campaigns & Cases

Institution:

Biola University

Subject:

Description:

Develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations Actual case studies (both historical and current) are reviewed and analyzed Students work in some facet in the creation of a public relations plan for a client This course is for students close to graduation who have completed necessary classes to prepare them for application to the public relations problem Prerequisite: 111

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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