MCOM 111 - Introduction to Public Relations

Institution:

Biola University

Subject:

Description:

A survey course in which students explore the nature and process of public relations process as well as methods and professional issues Public Relations is conceived as the "overall umbrella" under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations Fee: $25

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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