BUSN 230 - Introduction to Marketing

Institution:

Biola University

Subject:

Description:

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place / distribution Prerequisite: 190 or consent

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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