BUSN 432 - Marketing Research

Institution:

Biola University

Subject:

Description:

Understanding the role of marketing research in management decision making Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis Preparation of written research reports Prerequisites: 190, 220, 230 Signature required

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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