BUSN 455 - Internet Marketing

Institution:

Biola University

Subject:

Description:

The study and development of marketing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media Views the web as a channel of information distribution, and increases understanding of the nature of the internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a webbased marketing project Prerequisite: 230

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.biola.edu

Phone Number:

(562) 903-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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